RAFT Team, January 16, 2019
We teach young kids to take chances from a young age. We encourage them to take the next step and when they stumble we cheer them on. We try as best we can to allay the fears of middle schoolers who are afraid of a multitude of things, some real and some imagined. We ask our teenagers to stand up for those who can’t stand for themselves. We recognize when humanity rises to challenges like defeating the Hitlers of our world and tearing down the stupid Berlin Wall and the greatly needed work that so many non- profits do in our ever-closer world.
The thing that still surprises us is when a BRAND like Nike uses controversy to do the right thing (Colin Kaepernick) and when Gillette puts out an ad calling for the males of the species to Be the best.Some people are very upset and vowing to never buy their product again. I am sure many new customers will. I plan to buy razors today to give as gifts!
Some of people are saying that their men are “fine.” Yes, many men are fine and many need to be reminded to be better. We can all be better.
If 1 in 3 women is being abused then as many men are committing the crimes. Visit UN Women for statistics if you want to challenge the above statistic.
We need more brands to use their powerful voices to move the needle on this issue. Now if only the feminine hygiene people could throw their weight behind ending violence to women. Maybe they can put ads on the packaging?
Well, until they do, the rest of us must use the platform we have.